Integrated Marketing Communication and Its Impact on Consumer Behavior
نویسندگان
چکیده
منابع مشابه
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Modern Marketing calls for more than developing a good product, pricing it attractively, and making it accessible. Companies must also communicate with present and potential stakeholders as well as the general public. For most companies, the question is not whether to communicate but rather what to say, to whom, and how often. In fact, every brand contact delivers an impression that can affect ...
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ژورنال
عنوان ژورنال: Studies in Business and Economics
سال: 2018
ISSN: 2344-5416
DOI: 10.2478/sbe-2018-0022